MTV: Changing the world and itself.

MTV famously claimed its first casualty with its premiere video, aired August 1, 1981. But since video killed the radio star, a lot has changed.

MTV changed the world. It turned possible a lot of things like making great careers for singers like Michael Jackson or Madonna, it has invented the Reality Shows in ’92 with the creation of The Real World, it succeeded to make the rap music cross the colour barrier with Run-DMC–Aerosmith “Walk This Way” video in 1986 and more important it showed for the first time in television the African problems to the world with the video “We Are The World” released in March of 1986.

Besides of changing the world, MTV changed itself, too. It is no more a channel that broadcast music videos 24/7. If you want to see some music videos, you should take a look take a look at the schedule, if not you will shock with a wall of shows like Jersey Shore or Made.

But the real problem is that those shows are no longer educative. Shouldn´t shows like Jersey Shore have some parental advice when it is on? Should it be on air at daily basis? After all it is a show that only promotes bad things on teenagers (bearing in mind that MTV is target to teens), as violence and alcohol, etc. It is even legal? In its 40 minutes on air you can only see them on bed, drinking, fighting and boasting them because they had sex with a lot of people. If this show has so much legal issues why MTV doesn’t cancels it like it did to a lot of other shows?

There is no piece of education in those shows and MTV´s changes do not seem to be too good for the kids and teens. Should the MTV put these shows on air? Are these the values that MTV tried to pass during thirty years? MTV changed the world and the youth culture, is this the way to change it nowadays?